Jean-Jérôme DANTON
We were handed a report to understand how AI transforms institutional tourism.
The report describes the transformation. It could not name it.
In January, we were handed a study on the impact of artificial intelligence in France's destination management organisations. The field is in it. The picture is honest. And yet the report files a deep sociological shift under a narrow technological label. Here is what it says, and what it could not say.
JJ DANTON sheds light on what AI changes, from individuals to systems, and offers a new perspective on adoption.